We were brought on by Veritas Communications to create a custom 2D rock display for the Canadian launch event of Spiked Seltzer, hosted at Ripley’s Aquarium.
The goal was to design a simple but striking foreground element to sit in front of a live aquarium tank, where a submerged can display was positioned inside the water. The rock silhouette was cut from plywood, with all seams filled and finished for a clean profile. We used a combination of custom-mixed matte and semi-gloss black paints to create subtle contrast and depth in the silhouette while keeping it sleek and minimal.
The final piece was installed on-site at Ripley’s, secured with a stool in front of the tank to complete the scene. It served as a great visual anchor and photo opportunity during the event. The client was thrilled, and it was a fun and creative way to help bring the product launch to life.
